Scott Wilson

The Northern Echo will be silencing its sporting social media channels this weekend

Why The Northern Echo is joining this weekend's boycott - and silencing its sporting social media channels
THERE is a positive side to social media. It creates a series of networks between like-minded people, enabling information and opinions to be disseminated widely. It provides a voice to those who might otherwise be disenfranchised, and promotes parts of society that might otherwise be ignored. In a sporting setting, the leading social media sites open a window onto a world that would ordinarily be inaccessible, making sports stars appear more human and approachable, and therefore broadening their appeal.