The popular supermarket chain, Tesco has unveiled a reduced to clear section amid the worsening cost of living crisis impacting households across the UK.

This comes as the brand announced it would raise some prices, including the cost of its beloved sandwich meal deal from £3 to £3.40 for Tesco Clubcard members.

The new measure is hoped to make it easier for those looking for yellow sticker deals to find bargains as pressure mounts on people's budgets.

The newly included section is labelled: "Reduced in price – just as nice" and will be rolled out in 100 stores by Christmas.

READ MORE: Morrisons and Heinz extend free Beanz meal scheme for those in need

READ MORE: Tesco Christmas shoppers struggle in long queues as site crashes

Alessandra Bellini, Tesco's Chief Customer Officer said: “We want customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco.

“We’ve locked the price of more than a thousand everyday staples until 2023 through our Low Everyday Prices, and we continue to price match on 100s products in Aldi.

“We’re also helping millions of customers spend less through their Tesco Clubcard, with Clubcard Prices giving up to 50 per cent off thousands of products and helping customers collect points for money off their shopping.”

Your Money Matters

Your Money Matters is a campaign launched by us and our sister titles across Newsquest to help you overcome the surge in the cost of living.

This year has seen a whole host of household price increases — from the energy price cap rise to surging inflation and food prices — costing your family hundreds or even thousands of pounds extra per year.

We’re making it our mission to look out for your cash, offering money-saving deals, competitions, giveaways and insightful stories from your community on the impact this cost-of-living crisis is having on our readers.

The worldwide energy crisis exacerbated by the Ukraine invasion, the financial impact of the Covid pandemic, record inflation figures and a surge in the cost of goods, fuel and travel means we will all feel the pinch.

Through our newspaper, we want to do what we can to help make your cash go further because we know your money matters.