EE has opened the doors on their brand new store in a popular North East shopping centre today.
They have relocated from a smaller store in the Gateshead Metrocentre and are keen to further their commitment to brick-and-mortar retail.
Having relocated from the Red Mall the new store occupies a new, bigger site and has been designed with dedicated ‘experience zones’ and ‘room sets’ to give shoppers a more immersive space to play with the latest connected tech.
The 'Experience' stores bring to life the future of the connected home through dedicated room sets.
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Shoppers can see the potential first-hand through a curated Living Room, complete with super-fast broadband, smart TV, connected speakers and the Home Office set-up, with tech and online security tools that enhance the working-from-home experience.
Ben Cox, Senior Asset Manager at Sovereign Centros, which helps develop the Metrocentre, said: "EE’s new experiential store is a fantastic addition to Platinum Mall, embedding itself next to key retailers within the scheme.
"It emphasises the importance of physical and experiential retail in elevating the shopping experience for visitors."
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