Shocking pictures have shown early-morning queues outside two North East Aldi stores after people try to get in early to buy a viral drink.
The sports drink has become hugely popular with local shoppers and is now being stocked in Aldi as of today.
Pictures show many people taking advantage, with queues stretching out into the car park to get into the stores found in Norton and Yarm on Teesside as they open.
Created by popular YouTubers KSI and Logan Paul, the drink is a sports energy drink and has taken the internet by storm.
Read more: Madness as ASDA shoppers in County Durham flock to try and buy PRIME hydration drink
In October this year shoppers were seen queueing outside of stores when it first appeared with people in County Durham snapping the drink up within a few hours.
On Saturday (October 15), the issue of shoppers trying to pick PRIME up was laid bare when an image was shared on a local social media page, which had an image of cases of PRIME stacked up in Peterlee ASDA.
Despite there been plenty of bottles left in the supermarket on the post, many people commenting on the post noted that by the time they got to the store at 9am, there was none left, showing the popularity of the hit drink.
Priced at just £1.99 in Aldi and given the popularity of the drink you can see why people are eager to get into Aldi first thing this morning.
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Aldi is expecting such a high demand of the drink that they have limited purchases to one of each variant per customer to “ensure as many people as possible get the opportunity to buy the product.”
However, people on social media have been critical of the queues.
One person said: “I’m sorry, but really all of this over a drink, there are for more important things in life than a celebrity drink.
Another person added: “Absolutely crazy.”
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