LOCAL press in print and digital is the most trusted source for local news and information, way ahead of search engines and social media, according to new YouGov research published today.
Commissioned by Local Media Works, the research found that local newspapers in print and digital are more than three times more trusted for local news and information than social media platforms such as Facebook and LinkedIn. Local newspapers scored highest for trust, with 74 per cent of respondents agreeing that they trusted the news and information in their local newspaper.
Local papers are the most trusted of all the other sources, coming ahead of local commercial TV and local commercial radio (both 73 per cent).
Craig Nayman, Local Media Works chairman, said: “This survey provides yet more compelling evidence of a resurgence of trust in traditional media outlets, with local media leading the way, as the public become increasingly aware of the dangers associated with social platforms and fake news. In the current climate, trust is at a premium.”
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