DARLINGTON Football Club has announced its latest shirt sponsor in a deal set to last two and a half years.

The North-East based communications specialists Nice Network Ltd will have their logo spread across the back of the Quakers' home and away shirts for all teams.

Darlington FC commercial director, Craig Morley, said: “I first came across Nice Network in a previous role and always stayed in touch.

“We had a brief conversation about advertising within the Blackwell Meadows stadium which then led to a full sit-down meeting and the realisation that a partnership was there to be had.

“With Nice Network rebranding in the last six months, it is the perfect fit for the 'back of the shirt’ sponsorship to gain national coverage for a North-East based firm.”

Nice Network sales director, Geoff Burn, added: “We do a lot of youth sponsorship, and being given the opportunity to sponsor the back of the youth teams’ shirts as well as the first team, was ideal."