BRITISH Style Collective presented by The Clothes Show, in association with Alcatel, will come to Liverpool for the first time this July to host a three-day, citywide fashion and beauty festival. Taking place from July 7 to 9, the event is a celebration of all things fashion, beauty, fitness, health with celebrities, industry experts and education in the creative arts, along with a jam-packed programme of vibrant nightlife and entertainment into the early hours.

Sound like the ultimate treat for you and your fashion-savvy friends? Here’s what to expect…

River Island, Oasis, Elemis, Andrew Collinge, Monsoon and Accessorize will join a line-up of more than 300 high-street, online and boutique brands in Exhibition Centre Liverpool, while a host of new and luxurious feature areas will add to the shopping buzz, including the Expert Studio and Digital Catwalk & Bubbles Bar. At the heart of the action, the city’s hit music station Capital Liverpool will host the iconic Alcatel Fashion Arena for two show-stopping, fashion-meets-music performances each day in its new home, Echo Arena Liverpool. The hour-long spectacle, Rock the Runway, is being styled by the TIGI International Creative Team. The impressive arena will also showcase the hottest looks on the high-street this summer in a dedicated trends report brought to you by Liverpool ONE, where you can then shop the looks straight from the catwalk.

You can also celebrate the very best in vintage fashion as HemingwayDesign presents Fine Tuned in the historic setting of Albert Dock Liverpool, featuring independent designer makers, street food vendors, vintage traders and performers.

If you’re a lover of all things designer, head to St George’s Hall, where you can shop must-have designer collections, listen to inspiring trend reports, enjoy designer catwalk shows and enjoy ‘audiences with’ some of the most recognised names of the fashion and beauty industry. Experts on hand include Hilary Alexander OBE, Antonia O’Brien and Glamour magazine’s editor Jo Elvin.

The Northern Echo has teamed up with British Style Collective in association with Alcatel, to offer three lucky readers and their plus one free tickets (worth £27 each) to Britain's biggest fashion and beauty festival on Saturday, July 8. To be in with a chance of winning, just tell us which river Liverpool sits by. Email answer to The closing date is Tuesday, June 6, and usual Newsquest competition rules apply.



British Style Collective tickets are standard tickets only and include: All day access to St George's Hall (9am-2pm); access to shopping halls at The Exhibition Centre, Liverpool (2pm-6pm); Alcatel Fashion Arena: 6pm; BSC Show Guide, Education tickets and packages must be purchased in addition to the standard ticket entry.