Holly Willoughby and Phillip Schofield have cancelled their annual holidays together, reports have claimed.

It comes amid an alleged rift between the pair, who co-host ITV's The Morning programme.

After 14 years of presenting alongside each other on the breakfast show, their relationship has reportedly become strained.

The pair usually goes on annual trips with their families, but this won't happen this year, The Mirror has reported.

Phillip also released a statement to The Sun about the issue, saying: "As I have said before, Holly is my rock.

The Northern Echo: Holly and Phil reportedly will not be going on holiday together this yearHolly and Phil reportedly will not be going on holiday together this year (Image: PA)

“We’re the best of friends — as always, she is an incredible support on screen, behind the scenes and on the phone.

"Holly has always been there for me, through thick and thin. And I’ve been there for her.

“The last few weeks haven’t been easy for either of us.”

Despite the release of this statement it is said to not have helped matters, as reportedly Holly was not aware Phillip was going to make it.

'Manageable situation turned into feeding frenzy' for Phillip Schofield

One source told The Mirror that matters were made worse, adding: “This Morning’s ­relationship with its viewers is built on trust, and they have to believe that Holly [Holly Willoughby] and Phil’s [Phillip Schofield] friendship, and what they’re watching, is real.

“While there was a bit of noise and speculation about their ­relationship cooling, it could have easily been ignored.

“But by putting this statement out there, he has turned what was a manageable situation into a feeding frenzy. If viewers now no longer believe in the pair, and make their views clear next week, make no mistake, ITV will act.

“Phil’s position is looking ­increasingly precarious. Monday is very much D-day, but the same could apply to any day next week. No one is bigger than the brand.”

The source added that reports about the duo's waning relationship were "massively overblown".

“Yes, they aren’t as chummy as before, but any suggestion they were at loggerheads and not talking off-air was false.

“But despite not meaning to Phil’s public statement has now created this perception, and if that cuts through to the viewers, it’s over.”