The recently re-opened and upgraded Tourist Information Centre at Easingwold has a new information board provided by and about the World of James Herriot, the award-winning attraction in Thirsk.

Hambleton District Council has recently helped the all-volunteer Tourist Information Centre to re-open with new doors, a smart grey paint job, new information boards and racking for local attractions brochures.

Easingwold has a market every Friday, an artisan market on the last Saturday every month, a café culture in the town centre, many independent shops and is a popular base for walking tours of Herriot Country. A new website has also been launched www.visiteasingwold.org.uk.

Kate Buckby, volunteer manager of the TIC said: We have exciting plans for Easingwold and I am thrilled to be working with the World of James Herriot and be part of the Herriot Country Tourism Group.

"The World of James Herriot large display is now screwed to one of our boards. I have to say I think it looks splendid and we will certainly do all we can to point visitors in its direction."

Managing director Ian Ashton says: “Easingwold is one of the Hambleton District market towns that we know is working hard to develop its visitor offer.

"As many of those visitors staying in and around the town will be James Herriot fans, we are keen to help and this new information board will provide mutual benefits for the TIC and the World of James Herriot”.

A new “All Creatures Great and Small’ starts on Channel 5 TV on 1st September which will create more demand for the Centre and Herriot Country and many visitors will be looking for authentic locations like Easingwold to learn and to experience the James Herriot stories in places where his veterinary practice reached.