LINDA BRITTON and her company, Lakey Wells, which helps companies in branding and marketing for a female audience, have created Seriously Feminine TV, an online television channel and website with features and programmes aimed at women.

The programmes on the website, to be launched at the end of the month, will be funded by sponsorship and advertising, and would include everything from Loose Women-style debates to serious documentaries about subjects such as binge drinking.

Ms Britton said: “We are going to launch regionally, then take it nationally, and then look for an international audience. We have a range of specific content planned to attract that.

“I am really excited and passionate about it – it’s not every day you get to set up your own television station. We want to communicate with women by setting up our very own channel of communication.”