FORMER Newcastle United chairman Gordon McKeag has died at the age of 76.

A passionate supporter, he took over his family's position in the Newcastle boardroom in 1972 on the death of his father and in 1988 became chairman following the resignation of Stan Seymour.

But his reign, which ended in 1990, was marked by a bitter power struggle against the eventual successful takeover bid by Sir John Hall and the Magpie Group.

He handed over absolute control when he left the board in 1992 after other major shareholders sold out to the multi-millionaire property developer. He finally admitted defeat, selling his 331,000 shares.

McKeag, who was born in Whickham and a solicitor by profession, argued Newcastle United was a "fans' club" and warned of the dangers of one person taking overwhelming control.

However, the boardroom feud took its toll on the pitch. Jim Smith, who was manager at the time, recalled: ""When I went there they were bottom of the then First Division.

"But what I didn't know was there was a major takeover battle by Sir John Hall and Gordon McKeag and the in-fighting was unbelievable.

"They (Newcastle) didn't survive and the year after we lost in the play-offs against Sunderland - which is probably the worst team you could lose to."

McKeag, who died on Thursday night, continued in his role as president of the Football League on standing down from the board. Last night Russell Cushing, the club's chief operating officer, said: "Newcastle United pays its respects to Gordon McKeag as a great supporter of the club.

"He will be remembered by many great players and staff of his time as somebody with granite principles, but always with the best interests of the club at heart."