JOHN SHEPHERD has been appointed head of marketing and customer service for Business Link York and North Yorkshire.

He joins the organisation with 12 years' experience of the leisure industry, where he has worked with businesses to provide customer service and marketing support.

He said: "Like many people, I decided to set up my own business because I had found something I was good at. What I didn't appreciate at the time was that when you are the boss, there are so many other demands on your time in areas where you have no little or no experience, and that is where I really felt I could do with a helping hand."

He will be responsible for ensuring York and North Yorkshire businesses are aware of the help and support Business Link provides, as well as consolidating and developing relationships with key partners.