IT is not ideal that the home of Darlington Football Club is to be given its third name in two years.

The Reynolds Arena became the Williamson Motors Stadium and now it will become something else. It certainly doesn't help supporters develop a rapport and affection for a stadium in the way they always used to.

Williamson Motors' managing director Simon Williamson has expressed understandable disappointment that his company's stadium sponsorship deal is not going to be extended beyond the initial one-year agreement.

But this is the reality of football in the lower divisions. Every penny counts, and a club which has been on the brink of extinction has to get the best value possible.

Stewart Davies may be a reluctant owner and chairman of Darlington Football Club but he cannot be faulted so far on his efforts to run the club as a professional business.

For the first time for quite a while, the club is poised to start a new season without the instability and uncertainty which has dogged it in the recent past.

There is an optimism surrounding the Quakers and genuine hope that the professional approach off the pitch will be matched by performances on it.

Mr Davies deserves the support of the local community and an appreciation of the financial quagmire that is modern-day football.

And if it means that Darlington have to play in a stadium with an ever-changing name, then so be it.