Joiner Steve Greenfield and volunteers have converted an empty shop he owns into a Santa's grotto, which opened for business this week.
Steve, of GHS Joiners, has joined forces with radio station Galaxy 105, and Sainsbury's, to see that every child in Middlesbrough receives a Christmas present.
A charge for visits to Santa, at the grotto in St Barnabas Road, Middlesbrough, will help bring smiles to needy children.
A spokesman for Steve said: "He is a big-hearted guy who just wants to give something back to the community."
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