HARLEY Davidson dealership Just Harleys has appointed a new managing director.

John Stares, 36, who is moving to the Newcastle dealership from Norfolk, has been given the task of expanding the Harley Davidson market in the region.

He has ambitious plans to expand the brand into the Tees Valley, with Darlington, Middlesbrough and Hartlepool being targeted.

He said: "Just Harleys has been successful in building up the brand in the North-East, but I want to target sport bike riders in the region.

"I also want to build on the good reputation this business has for customer service, professionalism and marketing."

Mr Stares, who is married with five children, enjoys walking and mountaineering