NO one can be as proud of his home town as Andrew Murray is of Durham City.

The 26-year-old believes that, apart from a rich past, the one-time citadel of the prince bishops has a future - a word he spells out in bold letters.

Design marketing student Mr Murray has drawn up a tourism marketing strategy for the city with posters, logos and banners, all carrying the strapline Vision of the Future.

His designs aim to give the city a more cosmopolitan feel, in line with new attractions, bars and restaurants which are emerging as part of Durham's Millennium Scheme.

The University of Teesside student is hoping some of his ideas will be adopted by the city council.

Mr Murray said: "I felt that Durham could learn a lot about marketing itself by looking at what has been achieved in places such as York and Edinburgh, where they have modernised their image with the aim of changing external perceptions.

"The city of Durham is obviously strongly associated with its castle and cathedral, but new developments are changing the face of tourism in the area."