CLOTHING group William Baird remains in the red, but yesterday said it had taken the action needed to revive its fortunes.

The Glasgow firm, which employs staff at a site in Skelton, east Cleveland hopes the recent simplification of its product range would spearhead a return to profitability.

Baird recorded a bottom-line pre-tax loss of £11.8m in the 13 months to February 2, compared with last year's loss of £19m when figures were hit by an extra £15.3m worth of exceptional items.

Group operating profits of £1.2m were substantially lower than the £11m profits achieved a year earlier.

The group incurred £16.5m of exceptional items during the 13-month period, including a further £4.5m relating to the loss of its contract with Marks & Spencer, which results in the loss of thousands of jobs.