A CAMPAIGN is being launched in the region today (Tuesday) in a bid to stamp out wildlife crime.

The World Wildlife Fund (WWF) and Traffic are launching their Eyes and Ears Campaign calling on people to help stamp out the illegal wildlife trade, which pushes some species to the brink of extinction.

Helen Fletcher from WWF North-East said: "In recent years many wildlife crimes have been uncovered but many more go undetected.

"We need people's eyes and ears to help us crack wildlife crime. New information could help us smash a smuggling ring or put illegal dealers out of business."

The UK as a whole is a known global centre for illegal trade in endangered species and is a major wildlife consumer.

In the North-East, criminal proceedings have been brought against those involved in the capture and trade of rare birds, including Lear's macaws of which there are only a few hundred individuals left in the wild.

WWF has produced a guide that will help people become wildlife crime spotters.

It provides examples of what to look out for and a report form so concerned individuals can send in information if they think they have spotted illegal wildlife activity.

Every form will be treated confidentially and will be followed up by specialist wildlife investigators.

PC Rob King, wildlife liasion officer for Cleveland Police, said: "Too many people think that the endangered species trade is something that happens in other countries, but it is going on here.

"Eyes and Ears provides a means by which everybody can help stop illegal trade in endangered species."

For a copy of the WWF guide contact (01483) 426111 or log onto the website www.wwf.org.uk/wildlifetrade/eyes.asp