CAMERONS Brewery and Hartlepool United have joined forces to form a strategic alliance.

The brewery, based in Hartlepool, sponsors the Camerons Brewery stand, provides financial support for away travel and has a corporate box for the next three seasons.

David Soley, managing director of Camerons Brewery, said: "I am delighted that we have secured a three-year deal with the football club.

The sponsorship gives us great signage exposure to promote our key brands whilst our customers will benefit from the use of our own private corporate box. The sponsorship is important to the brewery and to Hartlepool United as it cements what, hopefully, will be a long association between two local companies."

Russ Green, marketing executive for Hartlepool United, said: "We are delighted to become involved in a three-year partnership with our local brewery, Camerons.

"The company has shown great foresight and faith in Hartlepool United by sponsoring the Mill House stand, the away travel and also by entertaining guests in their own corporate box on match days.

"There has been 100 per cent commitment from both parties and I am sure that both the football club and the brewery will forge a long-lasting relationship which can only be beneficial for the town of Hartlepool."