A POSTER campaign to promote a North-East dance show has become a victim of its own success.

The eye-catching posters, for a show at Durham's Gala Theatre, have proved a hit with fans, who have repeatedly stolen them from sites around the city.

The poster advertises a production by the Phoenix Dance Theatre, taking place on Friday, March 7, and the following day.

It features an image from the Leeds-based company's show, of a male dancer with a female dancer draped across his shoulders.

A Gala spokesman said: "The poster image is very powerful and artistic, which is proving very popular with the younger members of our patrons."

Anyone wanting a copy of the poster or tickets for the production should contact the Gala Theatre on 0191-332 4042.