TOUR operators from around the UK will be visiting the Yorkshire Coast and North York Moors for an insight into the tourism industry.

This weekend, about 35 travel organisers will be looking for new touring destinations while visiting some of the area's biggest attractions.

Whitby Abbey, complete with new visitor centre, Scarborough Castle, with its coastal panoramas, and Pickering Castle are all part of the North Yorkshire Heritage Coast group's travel showcase.

Commissioned by English Heritage and supported by Scarborough Borough Council and hotels and attractions, the event aims to generate more trade.

Nicola Bexon, of English Heritage, said: "We know from past experience that events of this nature can succeed in creating a lot of real interest among key decision-makers in the tour industry, helping to put the area well and truly on the map."

Other attractions to be visited include Scarborough Sea Life Centre, the Stephen Joseph theatre and Castle Howard.