businesses are being invited to join a partnership aimed at helping fund one of Yorkshire's air ambulances.
Based at Leeds Bradford Airport, the aircraft can respond to incidents across the southern part of the region within minutes.
Corporate backing is vital to keep the Yorkshire Air Ambulance flying, and firms are being asked for donations.
Companies that offer £500 can claim £125 in tax relief, which means the cost to them is £375 - the approximate equivalent of one sortie.
Paramedic Julie Sugar said: "Working on the helicopter, I've seen the difference the air ambulance makes. It can carry two paramedics at 140mph straight to the patient's side, no matter how isolated the area.
"Once there, we start treatment immediately and fly the patient straight to the best specialist hospital."
Each partner receives a framed print of the helicopter in flight. To join the initiative call 0845 1206060.
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