A DRIVE to recruit German-speakers to help North-East business has been launched.
The Regional Langauge Network North-East, a body set up by regional development agency One NorthEast, hopes to address a loss in trade to one of the region's biggest trading partners because of a lack of language and cultural skills.
The network has launched German Wave to act as an umbrella for a variety of initiatives ranging from encouraging the teaching of German in infant and junior schools, to help companies make use of grants to develop their use of German.
Two workshops are planned to help firms to understand cultural differences between UK and German business practices.
They are being held at One NorthEast's Newcastle headquarters on Thursday, July 24, and at Durham County Cricket Club, Chester-le-Street, on Tuesday, July 29.
German Wave is being backed by German airline Lufthansa, which operates a daily service from Newcastle to Dusseldorf.
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