PEOPLE are being urged to support a local charity during October, which has been designated Breast Cancer Awareness Month.
Pink label ribbons are recognised as the mark of a supporter of the annual initiative.
However, Yorkshire Cancer Research is hoping people will go that extra mile to raise money this year - by wearing pink for a day, dreaming up pink cocktails or running a marathon on Big Pink Friday on October 17.
The life-time chance of a woman developing breast cancer is one in ten and breast cancer is the single most common cause of death in the UK among women aged 35 to 54.
Early detection can, in some cases, increase survival rates to 90 per cent.
Ideas for stunts in aid of the campaign can be found online at www.bigpink.org or by calling Yorkshire Cancer Research on (01423) 501269.
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