PREDICTABLY, I'm A Celebrity...Get Me Out Of Here! is attracting coverage in newspapers - including this one - and a great deal of moral indignation.

The programme is getting media coverage because it is hugely popular. Perhaps it is attracting indignation for the same reason.

Even the most avid viewer does not pretend it is quality television. And no one contradicts that it is all about furthering the TV careers of the participants, rather than boosting the coffers of the charity of their choice.

It just so happens that, for whatever reason, putting ten celebrities of varying degrees of fame and fortune in a clearing in Australia for a couple of weeks has a great deal of appeal to the British public.

For every person outraged or bemused by its popular appeal, there is another who is hooked.

No one should sit in judgement of other people's taste in viewing unless it is harmful in some way.

And it has been difficult to see the harm in a TV programme which passes for entertainment for millions of people, and is the topic of conversation in every office, factory and pub across the land.

That is until John Lydon's foul-mouthed outburst on Tuesday night.

In an instant there was talk of corrupting influences on young children and the dumbing down of TV.

While the wisdom of making the broadcast without a time delay is open to question, the fact that young children may have heard the outburst after 10pm is a problem for their parents, rather than ITV.

And surely those adults tuning into any programme featuring a member of the Sex Pistols are prepared for the odd profanity.

Those who fail to see the entertainment value in I'm A Celebrity...Get Me Out Of Here! are best advised to reach for the remote control.

Those shocked at some of the language and antics are best advised to do likewise, rather than join the clamour for unwarranted censorship.