AN environmentally-friendly group is launching a scheme to encouage people to recycle rubbish.

The campaign by the West Rainton Green Group is being supported by North Eastern and Co-op supermarket, in Houghton-le-Spring.

Green group chairwoman Lesley King said: "Our village is part of the Kerb It scheme where each household is given a bin, to recycle paper, cans and bottles.

"However, only about 40 per cent of the residents do recycle and we wanted to do something to increase that number to protect the environment."

The Co-op is offering £50 of gift vouchers a month for a prize draw for residents who use their recycling bin.