A BOOK telling the story of a veteran North-East businessman's rise from humble roots to international success was officially launched this week.

Sir Tom Cowie began his working life as a second-hand motorcycle salesman in Sunderland and went on to found the Cowie Group, which became transport company Arriva.

The book, Sir Tom Cowie: A True Entrepreneur, was launched at Sunderland's Stadium of Light on Wednesday, has been written by author and TV agony aunt Denise Robertson, with a forward by Wilbur Smith.

All proceeds will go to the University of Sunderland Development Trust, which Sir Tom has supported for many years.

The book is published by the University of Sunderland Press, in association with Business Education Publishers Limited.