FORTY-NINE job losses were announced yesterday at Britain's largest cider manufacturer.
Bulmers' owners Scottish Courage said the jobs would be lost when glass bottling at the Hereford plant ended in May.
Spokesman Willie Crawshay said other Scottish & Newcastle sites would be used for packaging and changes made to the distribution network.
Mr Crawshay said: "The proposals are part of an ongoing review of the efficiency of Scottish Courage's national manufacturing and distribution network.
"They are designed to provide greater flexibility to respond to changes in customer and consumer demand."
Mr Crawshay said he hoped some staff would be able to take voluntary redundancy or be redeployed at other parts of its operation.
He said the Hereford distribution operation would be merged with the company's national network and that 49 members of staff would be transferred to ACR Logistics.
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