AN international music festival, a maritime spectacular, an ambitious arts programme and a lengthy festival of sport will form the backbone of a £12m North-East tourism drive.
Officials from the Newcastle-Gateshead Initiative (NGI) believe the festival programme - dubbed 2005 Alive - will help bring millions more people to the region this summer.
A 2005 Alive marketing plan is under way and people will soon see banners, posters and media campaigns across the region and beyond.
NGI will also be promoting the 2005 Alive programme in international markets such as Spain, Ireland, Germany, Norway and Denmark throughout the year.
The team will once again attend a range of international travel trade exhibitions and liaise with media outlets from across Europe.
John McElroy, cabinet member for culture at Gateshead Council, said: "Tourism plays a valuable role in the economy and regeneration of Gateshead.
"It has the potential to attract both private investors and other national and international events, bringing significant benefits to residents and workers in the area."
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