Richmond Ice Cream, in North Yorkshire, has appointed AMANDA MAJER as customer marketing manager.
She will manage the company's brand business and develop business opportunities.
She will also help to increase sales of ice cream brands that include Fab and Skinny Cow.
She joins from Samworth Brothers, where she worked for nearly four years. She was promoted to category manager and became a key member of the commercial team developing sales to supermarket chains of hot and cold pie products.
Before that, she worked at pork processing company Malton Foods, also in North Yorkshire.
Kate Needham, Richmond's marketing director, said: "Amanda has a proven track record of managing and improving sales with major retail accounts and I am delighted she has joined the team. "
Ms Majer is based at Richmond's head office at Leeming Bar.
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