There's an intriguing feature in today's Northern Echo about a company which delivers diets to your door.
Diet Chef offers breakfast, lunch, dinner or snacks, delivered to your door.
I'm no expert when it comes to dieting but I can't help feeling there's a contradiction in terms here.
If you're trying to lose weight, surely the last thing you need is any encouragement to sit on your backside while someone delivers food to your door.
Isn't the real business opportunity a company which makes your run round the block for your food?
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