Final proof that the world's gone mad...
It's still three weeks to Christmas and we've just had our first press release plugging Valentine's Day.
That's right - Valentine's Day.
If memory serves me right, Valentine's Day isn't until February but some PR company is trying to flog a gadget called the "Shiatsu Back Massager With Heat" as the perfect romantic gift.
They say it's the best way to "help wave goodbye to stress, aches and pains".
It retails at around £159.99 - so let's call it £160.
Now, I love my wife very much but I'll still be paying off Christmas in February. She can have a box of Thorntons Continentals and be grateful.
In the meantime, can all PR companies please behave sensibly. Premature press releases just cause us newspaper folk unnecessary stress.
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