The Driver and Vehicle Licensing Agency (DVLA) has launched a new national campaign, reminding drivers to tax their vehicles on time.
Failure to tax your car can result in escalating fines, up to £2,500, and could see your vehicle clamped.
Last year, more than 56,000 vehicles were clamped by the DVLA and their devolved power partners.
To try and cut down on the amount of drivers forgetting to tax their vehicle, the DVLA is introducing ‘Clampy’, a down-on-his-luck talking wheel clamp.
The ads focus on the disruption and consequences felt by drivers who have their vehicle clamped for failing to tax it.
The campaign will run across outdoor, audio and online channels until 31 March 2026.
The most recent statistics estimate that 98.7% of vehicles used on the road are taxed. DVLA can take enforcement action direct from their records if you are the keeper of an untaxed vehicle.
DVLA’s enforcement teams and wheelclamping partners travel across the UK as part of their day-to-day activity taking action against untaxed vehicles.
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Tim Moss CBE, DVLA Chief Executive, said: “Most drivers keep their vehicle tax up to date, but if you don’t tax your vehicle on time the consequences can be significant.
“We remind motorists when their vehicle tax is due and only clamp untaxed vehicles as a last resort.
“Having your vehicle clamped is avoidable, as taxing your vehicle is quick and easy to do. You can also pay by Direct Debit, which helps make sure you stay on top of renewals and lets you spread the cost if you want to.”
Motorists can tax their vehicle at any time using DVLA’s online service or by calling 0300 123 4321.
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