TV experts have described Oxfordshire farmer and landlord Jeremy Clarkson's new show on ITV as a "massive show of support".
The former host of BBC's Top Gear and Prime Video's The Grand Tour has found new fame in the county thanks to his Clarkson's Farm programme.
Having purchased Diddly Squat Farm in 2008, the Chadlington spot has been the focus of the smash-hit documentary on Prime Video.
Now with four series to date since its 2021 debut and a fifth in the making, Mr Clarkson is well-known for his farming as well as motoring.
Yet it is via his quiz show presenting of ITV's Who Wants to Be a Millionaire?, a role he has held since 2018, that his new TV show comes into play.
Millionaire Hot Seat, a spin-off from the popular original series, will see 18 episodes in a faster-paced version of the quiz format.
Already shown in Australia since 2009, the new show will come to UK screens in 2026.
The move is seen as a big backing of the former Top Gear star by ITV, with The Sun reporting the news.
A TV insider told the national newspaper: "This is a massive show of support for Jeremy from ITV, who want to keep him with the channel because they recognise the fact he's still one of telly's biggest stars."
The 65-year-old also recently had a TV advert for his alcohol brand Hawkstone banned from screens due to its use of profanity.
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