A family investment office has pumped £1.3 million into a sushi restaurant chain, it has been revealed.
The investment made by Newcastle and London firm Middleton Enterprises is the third round of funding for the quick-service restaurant chain SushiDog, renowned for its freshly made sushi rolls, poké bowls, and salads.
The cash injection will support SushiDog's ambitious plan to expand to 40 sites over the next five years.
Since Middleton Enterprises' initial investment, SushiDog has demonstrated consistent growth, making it a prime candidate for further funding.
The £1.3 million investment is an addition to the £612,000 raised in 2023, followed by an £800,000 in 2024, making the total funding £2.7 million.
These investments have supported the opening of new sites in central London, including SushiDog's tenth and largest store in Warren Street, which opened in April.
Additional locations nationwide are now also being considered.
James Middleton, investment manager at Middleton Enterprises, said: "This is our third investment into SushiDog.
"We made the decision to invest in the business again because it has a proven rollout model, based on predictable, repeatable growth."
"We have a great relationship with the founders, who know that we’re willing to invest in a longer-term project, providing the necessary finance to help them with each phase of development."
SushiDog's co-founder, Greg Ilsen, said: "Middleton Enterprises provided the stability and finance we needed to scale quickly, to the extent that we are on track to generate over £8 million this financial year and now employ around 130 people.
"We’ve recently opened our tenth store and now we’re looking to expand nationally, perhaps even internationally further down the line."
Richard Morris, non-executive director at SushiDog, added: "It’s an exciting time to be involved in SushiDog.
"They have the backing of an investor with relevant industry experience that has helped them to carve out a niche in a crowded marketplace."
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Middleton Enterprises has a history of helping profitable and fast-growing SMEs, providing them with the capital needed to achieve their long-term goals.
They have a strong track record in developing consumer rollout businesses like SushiDog.
Other companies in their portfolio include EverySkin, a chain of aesthetic clinics, the Light Centre, a chain of medical, therapeutic, and wellbeing centres, and OneGym, one of the UK’s fastest-growing regional gym chains.
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