Lorraine Kelly fans have shared their disappointment that the host's programme is to be cut to just 30 minutes by ITV.
The major ITV changes will also see Good Morning Britain (GMB) extended for 30 minutes each weekday from January.
Announcing the tweaks, ITV admitted "savings" will be generated but insisted it will "continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust".
Lorraine's show has been a staple in the morning slot for the last 15 years. The 65-year-old often discusses a range of topics including fashion, health and showbiz.
But an insider said Lorraine has lost the "iron fist" with which she used to rule.
🚨 | Lorraine’s off-season shows hosted by guest presenters have been AXED by ITV. The show will now air seasonally only, when Lorraine works, and is being reduced to just 30 minutes. pic.twitter.com/X8ZU9dYjxf
— sᴜᴘᴇʀ ᴛᴠ (@superTV247) May 20, 2025
Instead, ITV bosses look more favourably at other presenters, including Susanna Reid on GMB.
Lorraine fans have since reacted to the network's shock announcement.
One posted on social media: "Nooo, I would rather watch Lorraine than Good Morning Britain." Another stated: "I like Lorraine but Good Morning Britain is so rubbish."
The insider told Mail Online: "She’s the grande dame of ITV, or perhaps she thought she was. She used to rule that show with an iron fist and what she said went, but recently she hasn’t been there."
The source also pointed out Lorraine, from Glasgow, presented fewer than 60 per cent of the editions of the programme broadcast in 2024, leaving the likes of Christine Lampard and Ranvir Singh to cover for her.
Another viewer posted: "I record Lorraine and watch bits I'm interested in without ad breaks, but 30 mins won't even be worth watching."
Someone else said: "It's all so brutal."
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Others shared worry for the experienced presenter herself, with one post reading: "Can't imagine Lorraine will be very happy about this."
The source stressed that the changes will only benefit the GMB team.
They said: "Susanna (Reid) is the favoured one. The bosses are besotted with her and they wanted to give her more and more. At the same time it was increasingly obvious that Lorraine wasn’t there. She had a show named for her which has been going for 15 years but it actually became more hassle than it was worth to keep having to sort out cover for her."
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