Hullabaloo in the Park, a free arts festival for families, is set to welcome over 15,000 visitors to South Park in Darlington, from July 26 to 28.

The event, hosted by Theatre Hullabaloo, promises an exciting celebration of performances, music, dance, storytelling, pop-up entertainment, workshops, messy play and cuisine.

The official launch of the festival earlier this week drew endorsements from diverse establishments, from HM Treasury to Teeside University and North East Autism Society.

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Andrew Craddock, chief executive of Darlington Building Society, a sponsor of the festival, said: "We’re proud to support this important festival.

"We have made a commitment to support local communities and have a long association with Theatre Hullabaloo because we know the difference their work can bring to families."

Heather Tarron-Jones, programme director at Darlington Hippodrome said: "Hullabaloo in the Park supports our ambition for culture to thrive in Darlington, bringing visitors to the town as well as investment from charities and businesses."