Officers searching for a man missing for most of the past week have issued an appeal to the public for their help.

Gary Bradford, 46, was last seen in the Hallgarth Road area of Winlaton, Gateshead, shortly before 9.40pm on Sunday, January 28.

He has not been heard from since and police are growing increasingly concerned for his welfare.

Searches are said to be underway to find Mr Bradford and officers are asking anybody who thinks they may have seen him to get in touch with police.

The Northern Echo: Police appeal to trace missing Gary Bradford,  from Winlaton, near Gateshead

He is described as white, about 5ft 10ins, of slim build, clean shaven with short brown hair.

Mr Bradford is said to have tattoos, including a tribal image on the top of his right arm and others featuring a family member on both arms.

The Northern Echo:

He was last known to be wearing a cap, a red hooded jacket with a blue t-shirt underneath, and black trousers.

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It is understood he has links to the Blaydon, Crawcrook and Ryton areas of western Gateshead.

But, it is possible that he could have travelled to other parts of the region and he may have used public transport.

Mr Bradford, or anyone who has seen him, is asked to contact Northumbria Police immediately by calling 101 quoting reference number: NP-20240129-0488.