North Yorkshire jams business Fearne & Rosie has been named as one of the country's best new businesses.

The UK’s longest running index of disruptive new startups, the Startups 100, has released its 2024 lineup and Hawes-based Fearne & Rosie has made the list, ranking 53rd out of 100.

“I’m passionate about helping families eat a little healthier, that’s why I founded Fearne & Rosie,” said Rachel Kettlewell.

“Our mission has always been to make a positive impact: I believe that business should be a force for good. I’m proud of our charitable partnerships with BBC Children in Need and FareShare, helping support families and children across the country.”

“Being recognised out of hundreds of businesses is just brilliant. 2023 was such an amazing year for Fearne & Rosie, and to secure this award right at the beginning of 2024 is the cherry (or should I say, berry) on top. I feel incredibly proud of the team and I can’t wait to see what we can achieve next.”

Run by, the Startups 100 offers a showcase of new businesses that demonstrate innovation, solid financials, opportunity in their market, a great concept, and a strong customer base or following. The list has previously identified brands including Monzo, Deliveroo and HelloFresh.

The Northern Echo: The Fearne & Rosie lineupThe Fearne & Rosie lineup (Image: press release)

Fearne & Rosie jams are made up of 70% fruit , and 40% less sugar than an average jar of jam. Made from all natural ingredients, the jams are designed to help families make healthier choices and reduce unnecessary sugar intake.

The business now has the fastest growing jam in the UK and 2023 saw the business grow +300%, and 2024 looks set to be another record year with a fresh new look about to debut, and wider retail distribution already in the bag.

The Northern Echo: Join us at Ramside Hall Join us at Ramside Hall (Image: Newsquest)

  • Which North East business has particularly impressed you this year? Take a few moments to NOMINATE THEM HERE for one of our awards.

Managing Editor of, Richard Parris, said: “The ingenuity and innovation of the brands featuring in our annual Startups 100 index never ceases to amaze, and this year is no exception. Despite the crises of the past couple of years, we’ve seen some incredible businesses from every corner of the UK in our rankings.

"They may be tackling different challenges to one another, but there’s a shared mood of opportunity and an optimism for the year ahead that’s invigorating to see as we begin 2024.”