Two major jewellery stores have opened within a North East shopping centre that represents a £1.4m investment in the region and its shops. 

Beaverbrooks has made its biggest investment of the year with a new relocated Newcastle store and the introduction of a luxury watch boutique next door.

Following an investment of £1.4m, the retailer unveiled its refitted, upscaled new store location on Hotspur Way in Eldon Square Shopping Centre, including a new, adjoining TAG Heuer boutique.

The Northern Echo: Beaverbrooks in Newcastle's Eldon SquareBeaverbrooks in Newcastle's Eldon Square (Image: BEAVERBROOKS)

The relocated Beaverbrooks store features a new dedicated ‘diamond room’ and specialist diamond areas.

Here, the team of experts will assist customers with those extra special engagement and wedding ring purchases.

Beaverbrooks will also be the only jeweller in the city centre to stock diamond brands ‘Royal Asscher’ and ‘Maple Leaf’, as well as offering watches from Baume and Mercier, Rado and Tissot.

The Northern Echo: The new TAG Heuer store in NewcastleThe new TAG Heuer store in Newcastle (Image: BEAVERBROOKS)

Boasting 87 stores across the UK, the national jeweller has continued to expand its luxury offering over recent months – with the new TAG Heuer Boutique taking the retailer’s total to 21 dedicated luxury watch boutiques.

The investment in the store and new boutique will create four new jobs in the area.

Anna Blackburn, Managing Director at Beaverbrooks, said: “As we approach our 45th anniversary in Newcastle in January, this investment into the future of Beaverbrooks and Newcastle is a particularly exciting one for us.

The Northern Echo: Staff outside Beaverbrooks in NewcastleStaff outside Beaverbrooks in Newcastle (Image: BEAVERBROOKS)

“We are over the moon to be expanding our long-running and incredibly valued partnership with TAG Heuer to open a new boutique in the city.

"Add to this our amazing upscaled Beaverbrooks store location with dedicated diamond room and shop-in-shop, we are pleased to position ourselves as the expert in jewellery, diamond, bridal and luxury watches.

The Northern Echo: Eldon Square in NewcastleEldon Square in Newcastle (Image: ELDON SQUARE)

"We’re confident the new store will be popular with customers – both local and further afield – providing them with access to our diamond and bridal team expertise and latest stunning ranges. We look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”

Cormac Hamilton, general manager at Eldon Square, added: “Luxury goods continue to be a growing, popular market, so we’re thrilled to have Beaverbrooks in the centre.

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"Its heritage as a family-owned jeweller, and reputation for quality and elegance, appeals to our customers who enjoy the latest in fine jewellery, diamonds, Swiss and designer watches.

"The timing of its new store couldn’t be better, as the holiday season often brings about a demand for prestige items such as jewellery and watches to gift to loved ones.

"We are proud to support Beaverbrooks' retail expansion throughout the UK, and eagerly await the exciting developments of this much-loved brand in the future."