A UK-wide survey is to be held to find out how North East businesses are handling huge advances like AI.

The Northern Echo’s commercial operation - LOCALiQ – is launching the second UK-wide State of Digital Marketing survey to look at how businesses have adapted to enormous technological shifts and the challenges and opportunities businesses will be confronted with.

The past 12 months have been some of the most turbulent yet for marketers. The constant changes combined with stretched marketing budgets mean it has never been more vital for businesses to understand exactly how their investments shape up compared to those of their competitors.

From marketing performance to budgets and trend predictions, these answers can help form a better understanding of the current state of marketing in the UK whilst also outlining what is in store for 2024 and beyond and helping local businesses understand how they compare against similar operations.


  • To complete the survey just click HERE


Nikki Broxup, LOCALiQ’s Marketing Director said: “The digital marketing industry has experienced significant developments over the past year. AI is everywhere, with businesses navigating how to balance the benefits while mitigating the potential drawbacks.

"As the leading digital marketing partner to local businesses across the UK, and with insights into more than 200 local communities through our Newsquest publications, we’re excited to launch our survey enabling us to gain a comprehensive understanding of how local businesses have tackled and surmounted challenges, as well as pinpoint the crucial digital marketing strategies for the future.”

The survey will be open until September 30th, and as a thank you for participating, all participants will get an exclusive first look at the survey later this year and will also be entered into a prize draw to win an Amazon gift card.

  • LOCALiQ is an award-winning digital marketing agency. The business is part of Newsquest Media Group, the leading local media group in the UK and provides businesses with digital marketing services across search, social, digital display, branded content, content marketing, and more through innovative and smart technology.