Visitor attractions like Knowsley Safari are turning to mobile app technology developed in the North East to transform their visitor experience.

The Merseyside attraction, set in over 500 acres and welcoming more than 600,000 visitors per year, was keen to enhance engagement and update its digital Safari Drive experience.

County Durham-based was asked to develop, and implement a digital strategy that would see their management software and mobile app technology enhance the Knowsley Safari Drive experience while also helping the safari park gain valuable insights into audience behaviour.

FLASH SALE: £6 for 6 months for a premium plus digital subscription, led by entrepreneur Bryan Hoare and incubated by GCV Labs (part of County Durham based Growth Capital Ventures), has been working alongside Rachel Scott, head of marketing at Knowsley Estate and Ian Duke, Knowsley Safari marketing manager to develop and deploy the attraction management software and visitor mobile app across the site.

The Northern Echo: The app in actionThe app in action

With 1500 app downloads during the first week of launch, the attraction is now benefitting from new ways to engage its audience both on and off site, while better understanding how people spend their time during a visit.

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Ian Duke explains: “What attracted us to the solution was the highly customisable nature of the base app which could reflect our website brand, and the feature-rich operator platform behind the scenes that powers it and gives us so much more intelligence about audience activity on-site.”

Bryan Hoare, founder and CEO of said: “We’ve been delighted to work with the team at Knowsley Safari and see how our technology can make a difference, not just operationally, but the positive impact it can make across their whole safari experience.”

Software and mobile apps developed by are already in use at Jimmy’s Farm & Wildlife Park, Alameda Wildlife Conservation Park (AWCP), in Gibraltar, and Northumberland Zoo.