A fast food giant has launched a line of toys alongside an England superstar ahead of the Women's World Cup.

Whitby-born Euro winner Beth Mead unveiled the first ever women's football 'Big Head' toys launched by McDonald's on Wednesday (July 12).

The retailer revealed the nostalgic toy at the National Football Museum where Beth’s figurine was placed into a special exhibition celebrating the world of toys in football.

Read more: Beth Mead will be England's World Cup 'cheerleader' after injury blow

The Northern Echo:

A spokesperson for McDonald's said the collection was produced due to the "lack of women’s football memorabilia" when compared to the men's game.

They said 1000 individual male figurines had been created for fans to collect but there has never been a single women’s player.

Beth Mead, who also serves as an ambassador for McDonald's, said: "It’s incredible to see a mini-me in the National Football Museum.

"It is truly amazing to be the first-ever women’s player to have their own ‘Big Head’.

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"It feels really special, for this figurine to be joining football memorabilia through the ages and hopefully this is just the start of seeing more football collectables from the Women’s game.

"I can’t wait to get my figurine into the hands of fans across the country in time for the World Cup”.

McDonald's has said they will be giving away 10,000 of the figures to football fans during the FIFA Women’s World Cup

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Craig Robinson ‘Big Head’ expert and head of the Corinthian archive said: “As a world-leading expert on football figures, I am thrilled to finally see a women’s figure released, which is none other than history maker Beth Mead, who will take pride of place in my collection next to Bobby Moore.

"I can’t wait to get my hands on the first-ever women’s ‘Big Head’ and add it to my collection.”

"Beth’s limited-edition figurines will be given out to football fans across the country during the tournament’s key fixtures this summer and fans can find out where they can pick one up by keeping an eye on McDonald’s social channels throughout the FIFA Women’s World Cup 2023."