A popular online homeware and interiors retailer has opened its first ever store in the Metrocentre.

Premium homeware and furniture brand Rowan Homes opened its first physical shop on Friday (April 28) having shot up in online homeware world since it was founded in 2020.

Located in the former Laura Ashley Unit in the upper platinum mall bosses say it showcases the brand’s ‘iconic luxury furniture and homeware’.

Read more: New shipping container venue to open before late May bank holiday - what to expect

The North East-based firm was founded in August 2020 by Forbes 30 Under 30 entrepreneur Alice Hall and husband Andrew.

The Northern Echo: Founders Alice and Andrew Hall in their new shopFounders Alice and Andrew Hall in their new shop (Image: PR)

Alice said: “We are so excited to be opening our first Rowen retail store, which has been highly requested by our amazingly loyal customers ever since Rowen was founded in 2020.

"Having a physical retail location is a huge game-changer for us as a brand, allowing us to bring the magic of Rowen to our customers in person for the very first time.

The Northern Echo:

The Northern Echo: The stunning new storeThe stunning new store (Image: PR)

“Having our first ever store be in Metrocentre is a total ‘pinch me’ moment and really close to my heart, as some of my first jobs were at retail stores in the Metrocentre.

"It was also important to us that this huge milestone for the brand happened in our home of the North East, as the region has been so supportive and welcoming to us.”

To get more stories direct to your email basket go here 

Rowen has big plans ahead for the store, included ticketed masterclasses with local businesses and industry pros, set to begin in June, personal shopping appointments with design consultants, a chill out cinema room and ‘insta-worthy’ room sets to snap a selfie.

The Northern Echo: The store can be found in the upper platinum mall, in the former Laura Ashley unit.The store can be found in the upper platinum mall, in the former Laura Ashley unit. (Image: PR)

“Our store will support in driving additional retail footfall to the Metrocentre and the region, which we feel very strongly about,” Alice added.

Read next:

Get more from The Northern Echo with a Premium Plus digital subscription from as little as only £1.50 a week. Click here

“More than just a shopping destination, we are excited to host masterclasses in store, where customers can learn new skills in interior design and other fun classes, and offer a unique room mood boarding service where our dedicated team are ready to help customers find their ‘dream scheme’.

The Northern Echo: Alice and Andrew open the new store.Alice and Andrew open the new store. (Image: PR)

“We can’t wait to welcome people from far and wide into our amazing new location, and offer exceptional and friendly service. We want every single person who walks through our doors to feel welcome and at home, as they’re the reason we’re able to bring this dream to life.”

It is the latest addition to the Metrocentre with brands including Skopes and Moda In Pelle set to open this year.