A brand-new popular womenswear brand is set to open its doors to a new store in a major North East shopping centre.

London-based Vanilla is set to open a new store in the Metro centre this February.

The new store will be found  in the former JD Sports unit in upper Red Mall, opposite footlocker and closed to other popular fashion retailers.

Set to house the brand’s two labels, Blue Vanilla and Pink Vanilla, the store is set to offer a wide range of outfits and styles.

Blue Vanilla aims to offer outfits for a number of occasions including casual clothes to glamourous dresses.

Meanwhile Pink Vanilla is aiming to target younger audiences aged between 14 to 24, stocking a number of fashion picks including street style, social media and pop culture.

The Northern Echo: Picture: METROCENTREPicture: METROCENTRE (Image: Picture: METROCENTRE)

Michelle Burns, head of retail stores at Vanilla, said: “We have been very selective when searching for the ideal location to launch our next Vanilla Flagship store, and Metrocentre, with its impressive array of retail names and strong experiential offering, is the perfect destination for us.

“We have built up a strong reputation with our Blue Vanilla and Pink Vanilla brands through E-commerce and strong sales through our concessions.

“We wanted to continue to deliver trend-led, yet affordable options for females of all ages, and we are very excited to be opening our 7th store at the Metrocentre.”

Ben Cox, of Sovereign Centros, said: “2022 saw a raft of new openings with international brands such as Harrods beauty, Jo Malone and Hobbs opening at the centre. 

“This was complemented by a series of major refurbishments and upsizes from high street favourites such as JD, H&M and Schuh. 

Read next:

If you want to read more great stories, why not subscribe to your Northern Echo for as little as £1.25 a week. Click here

“This level of investment is set to continue with a number of large-scale developments and major expansions already confirmed for 2023.

“We’re proud to be kickstarting the year with the Vanilla store opening and look forward to a successful launch for the brand.

“The introduction of Vanilla gives our shoppers further choice on womenswear and is likely to be popular amongst Metrocentre shoppers.”