Northern Echo readers have given more than £2,000 to our Put in a Pound campaign, within just three days of it being launched.

On Wednesday (December 7) morning the Echo asked every reader to ‘put in a pound’ this Christmas to support charities facing unprecedented demand as the cost-of-living crisis hits.

By Saturday (December 10) morning more than £2,000 had been donated thanks to the unwavering kindness and generosity of Northern Echo readers.

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The campaign is supporting the County Durham Community Foundation’s Poverty Hurts initiative, working with local communities and projects to ‘fight poverty and enrich lives’.

Almost two in five (38 per cent) children in the North East now lives below the poverty line, with forecasts suggesting 55 per cent of UK households will be in fuel poverty by January.

The Northern Echo: The Northern Echo front page on Wednesday, December 7 for the launch of our campaign.The Northern Echo front page on Wednesday, December 7 for the launch of our campaign. (Image: NORTHERN ECHO)

Almost 32,000 local children and young people are being hurt by poverty in and around County Durham.

By donating just £1 you will be supporting families choosing between heating and eating, older people at risk of dying in cold homes, children without warm clothes, and many more.

And for each pound donated (up to £100k) the Foundation will match it with 50p, thanks to the generosity of its existing supporters, meaning your £1 donation will be worth £1.50 to great local causes in Durham, Darlington and the Tees Valley, and the work of the Foundation.

Just £5 could pay for an older person to enjoy a hot meal and friendship in their local community centre, or for warm underwear for a child without.

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£10 could buy a new mum living in poverty a pack of baby essentials so she can afford her rent.

Or £30 could pay for a heater for someone in end-of-life-care with a broken boiler to stay warm until a repair is arranged.

You can donate just £1*, or more if you can afford it, through The Northern Echo’s 'Poverty Hurts' fundraising page by following the link below.


*A small amount from each donation is taken as a processing fee by County Durham Community Foundation's trusted giving platform 'enthuse'.

For example, if you donate £20 plus £5 Gift Aid, 83p will be taken as a processing fee. Due to the Foundation matching donations, your final donation would be £34.17.

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