Television news presenter Cathy Newman has shown her support for a County Durham charity – by wearing her jacket inside out on air.
The Channel 4 journalist is backing the If U Care Share Foundation, the suicide prevention group based in Great Lumley, near Chester-le-Street.
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Posting a picture of herself on Twitter Cathy said: “You saw this right. I'm wearing my jacket inside out to support If U Care Share - encouraging people to go inside out and share how their feeling.
“The aim is to start conversations for World Suicide Prevention Month.”
If U Care Share was formed in 2005 after 19-year-old Daniel O’Hare took his own life.
His family launched the charity to help prevent another family having the same experience.
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Daniel's brother Matthew Smith said: "It is fantastic to see support from those in the public eye and especially peoole who are regularly on our TV screens and l know that we have their backing and they are willing to get involved in such an important lifesaving message.
"The whole of September is World Suicide Prevention month and a number of our supporters and campaigners will be showing their continued support for Inside Out and the work we do
"We know everyday is suicide prevention day and an opportunity to get what is on the inside out, start conversations and saves lives."
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