Video games will be forced to carry cinema-style age classifications to improve children's safety in the digital age under a new strategy announced today.
Psychologist Tanya Byron called for an overhaul of games classification, while her report also recommended the creation of a UK Council for Child Internet Safety.
The council would report to the prime minister, represented by charities, parent's groups and the industry.
Dr Byron said her proposals would help bridge the "digital divide" experienced by parents brought up in the analogue age.
She called for a public information campaign and urged industry to establish transparent codes of practice on areas such as user-generated content, regulation of online advertising and parental control software.
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