A major beauty brand has opened a new store at a major North East retail park, creating 15 new jobs.

Superdrug opened the doors to its brand new store at the Silverlink Retail Park in North Tyneside on Thursday (September 1) morning, with a further eight jobs created in the run up to Christmas.

The spacious 7,700 sq. ft store is offering customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances.

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It is situated in the former Mothercare site at the North Shields retail park, just two units along from the brand’s main competitor, Boots.

Customers can choose from a range of health and beauty products, including Superdrug’s popular own brand ranges including B. Skin range, as well as other best-selling ranges including Me+, Vitamin E, Optimum, Naturally Radiant.

The new Silverlink store also features its very own Beauty Studio area where customers can access professional treatments, including; eyebrow and lashes, piercing, and nail services.

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Nigel Duxbury, Property Director at Superdrug, said “We are so pleased to announce the opening of our brand new store in North Shields and Superdrug’s continued commitment within the region and in its store portfolio.

“With a wide range of popular health and beauty brands, a luxury fragrance counter and a professional Beauty Studio, we’re confident that our customers will love the new store.”

See inside the new store after it opened on Thursday (September 2)

The Northern Echo: The exterior of the new store. Picture: DANIEL HORDONThe exterior of the new store. Picture: DANIEL HORDON

The Northern Echo: The store is just two doors away from Superdrug's main competitor Boots. Picture: DANIEL HORDONThe store is just two doors away from Superdrug's main competitor Boots. Picture: DANIEL HORDON

The Northern Echo: Flags outside for the opening. Picture: DANIEL HORDONFlags outside for the opening. Picture: DANIEL HORDON

The Northern Echo: Shoppers enjoying the new store on day one. Picture: DANIEL HORDONShoppers enjoying the new store on day one. Picture: DANIEL HORDON

The Northern Echo: There are various make up brands on offer. Picture: DANIEL HORDONThere are various make up brands on offer. Picture: DANIEL HORDON

The Northern Echo: Picture: DANIEL HORDONPicture: DANIEL HORDON

The Northern Echo: Picture: DANIEL HORDONPicture: DANIEL HORDON

The Northern Echo: Picture: DANIEL HORDONPicture: DANIEL HORDON

The Northern Echo: The till area. Picture: DANIEL HORDONThe till area. Picture: DANIEL HORDON

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