DARLINGTON'S Cash Converters store is moving from its Skinnergate location to a new, more prominent town centre site

The retailer has moved to a new premise on Prospect Place as it aims to increase footfall in an area with better passing trade

The store has 960 sq ft of retail space, with three counters designed for customers to sell their unwanted items, as well as a dedicated retail area to display the array of items available to purchase.

And staff at the store celebrated the new move as the key to the brand’s wider commitment to investing in Britain’s high streets.

Steve Smith, owner and franchisee of the Darlington store, said: “We’re delighted to have secured such a prominent town centre spot for our new store, which we’re confident will allow us to reach a wider customer base and is just round the corner from our former location.

“We’re rapidly approaching our ten-year anniversary of the Cash Converters Darlington store, so this move close to the town centre is a big part of further integrated in the local community.”

Operations Manager at the franchise, Chad Walker, added: “While we loved our former store in Skinnergate, we couldn’t benefit from an influx of passing trade, so we’re really looking forward to attracting some new faces in store – as well as welcoming back our regulars.

“This latest move aligns really closely with our wider priorities as a business; we want to build on the return to the high street we’ve seen post-lockdown, and hopefully our move to Prospect Place will help the Darlington store to further support this.”

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